Recruitment – KPIs and Measures of Success for Recruiting using Social Media

24 06 2010

Last time we looked at how businesses can measure and evaluate the success (or failures) of their recruitment campaigns (click here for the full article).  We proposed a few simple generic measures for your Recruitment KPIs, looking at volume, cost, time and performance measures.

Today I’d like to focus on one very topical and emerging area for measurement – Measures of Success for Recruiting using Social Media.

Essentially using Social Media to recruit is the same as using it for anything else, you want people to engage with you/ your brand / people / products / services onsite and offsite.

  • You want people to make a noise and talk about you to their friends and family
  • You want people to value what you’re saying
  • You want people to love your website.
  • You want people to visit more frequently
  • You want people to buy and buy into what you sell

With this in mind, here are some of our suggested KPI’s to incorporate into your Recruitment reporting:

  • Number of hits to the careers area of your website
  • Length of time spent on the careers area of your website
  • Downloads from the careers area of your website
  • Number of candidate registrations citing facebook/twitter etc as a source
  • Usage of specific hashtags you’ve initiated e.g. #creativeleadership
  • Number of comments to specific posts/comments etc
  • Number of followers on each site
  • Quote statistics from google analytics

This is by no means an exhaustive list and we’d love you to share your thoughts. Meanwhile, for more information on how to measure the wider spectrum of Social Media – Engagement and Interaction, we really like Chris Lake’s article “35 Social Media KPIs to measure engagement”

For more information on how to use Social Media to Recruit, get in touch with Michelle on 01202 853647 or info@creative-leadership.co.uk

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